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Coming March 2021

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Grow Your eCommerce Business with Facebook

Facebook is the complete marketing platform for eCommerce businesses—you can apply it to every stage of your conversion funnel. However, you will need to understand how to designate your budget, employ the right resources, and execute a full-funnel strategy that makes full use of the opportunities readily available with the Facebook advertising platform.

We diagnose, plan, and execute on ad strategies that align Facebook with your unique business goals.

SCHEDULE YOUR FREE FACEBOOK EVALUATION >

Align Facebook with Your E-Commerce Strategy

We diagnose, plan, and execute on ad strategies that align Facebook with your unique business goals.

SCHEDULE YOUR FREE FACEBOOK EVALUATION >

We Leverage Facebook to Address 4 Key Business Objectives

Build Brand Awareness

Increase your market share by reaching new audiences

Acquire New Customers

Create new site visitors, email opt-ins, and first-time buyers

Customer Activation

Turning browsers and one-time purchasers into repeat buyers

Re-Engage Your Customers

Turn your customers into loyal advocates for your brand

Build Brand Awareness

Increase your market share by reaching new audiences

Acquire New Customers

Create new site visitors, email opt-ins, and first-time buyers

Activate Your Customers

Turn window-shoppers and one-time purchasers into repeat customers

Re-engage Your Customers

Turn your customers into loyal advocates for your brand

How We Launch Your Customized Strategy

We handle your account’s day-to-day and long term planning
We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial Social strategy
We take a look at your existing creative plans and Facebook ad campaigns to understand their performance trends over an extended time period
We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations, Best ways to approach your campaign, as well as key performance indicators (KPIs) that we will have segmented by your discussed business objectives

How We Launch Your Customized Campaign Strategy

We handle your account’s day-to-day and long term planning.
We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial social strategy.
We take a look at your existing creative plans and Facebook ad campaigns to understand their performance trends over an extended time period.
We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations, Best ways to approach your campaign, as well as key performance indicators (KPIs) that we will have segmented by your discussed business objectives.

Our Approach

We believe it’s crucial to examine your business goals to not just efficiently designate resources for each stage of your sales funnel, but also to create a robust set of KPIs to enhance the efficiency of each and every dollar you spend on the channel.

Our Approach

Growing Your Audience Size & Profitability

We fully set up and customize your Facebook pixel on your business page
We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform
We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers
We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans
We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers
We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases

Grow Your Audience Size & Profitability

We fully set up and customize your Facebook pixel on your business page
We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform
We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers
We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans
We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers
We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases

Executing on Day-to-Day Account Management

We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals.
We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals.
We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns.
We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs.
We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement.
We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities.

Executing on Day-to-Day Account Management

We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals
We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals
We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns
We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs
We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement
We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities

Providing Ongoing Social Strategy & Channel Guidance

We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives
We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign

Providing Ongoing Social Strategy & Channel Guidance

We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives
We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign