Virtual CMO Services
Virtual CMO Services
Accelerate Your Business Growth With An Expert CMO... at a fraction of the cost.
You've got a great brand and customers love doing business with you. At the same time, you haven't reached that master's level of success yet. You're convinced that you could be wildly more successful if your dream marketing projects actually could get started getting off the ground, to say nothing of running campaigns more consistently. 

However, your time is precious and there are only so many hours in the day. Today's CEOs and their marketing teams, assuming when they even have one them, are stretched razor-thin. Sadly, And hiring a full-time CMO with benefits isn't practical or cost-effective for your brand right now in today's marketplace.

That's why partnering with a Virtual Chief Marketing Officer (CMO) makes the most sense. Working with a virtual CMO allows you to leverage all of their expertise and talents for a fraction of the cost of bringing on an another in-house employee.

A fractional CMO or VP of Marketing can project manage all of your marketing campaigns, guide your brand in the right direction, and make sure help ensure customers discover all you have to offer.
Accelerate Your Business Growth With An Expert CMO ... at a fraction of the cost.
You've got a great brand and customers love doing business with you. At the same time, you haven't reached that master's level of success yet. You're convinced that you could be wildly more successful if your dream marketing projects actually could get started getting off the ground, to say nothing of running campaigns more consistently. 

However, your time is precious and there are only so many hours in the day. Today's CEOs and their marketing teams, assuming when they even have one them, are stretched razor-thin. Sadly, And hiring a full-time CMO with benefits isn't practical or cost-effective for your brand right now in today's marketplace.

That's why partnering with a Virtual Chief Marketing Officer (CMO) makes the most sense. Working with a virtual CMO allows you to leverage all of their expertise and talents for a fraction of the cost of bringing on an another in-house employee.

A fractional CMO or VP of Marketing can project manage all of your marketing campaigns, guide your brand in the right direction, and make sure help ensure customers discover all you have to offer.
How To Select A Virtual CMO For Your Business
Discovery Call
Schedule a FREE call to determine if there's a natural fit between what we do and what you're looking for.
Marketing Audit
We perform a full audit of your marketing campaigns and deliver a custom accelerated battle plan.
Scope Of Work
After reviewing the audit and battle plan with you, we create a scope of work to run your marketing.
Execute Your Plan
Once on board, we work with you and your team to turn your marketing dream into reality.
Discover Call
Schedule a FREE call to determine if there's a natural fit between what we do and what you're looking for.
Marketing Audit
We perform a full audit of your marketing campaigns and deliver a custom accelerated battle plan.
Scope Of Work
After reviewing the audit and battle plan with you, we create a scope of work to run your marketing.
Execute Your Plan
Once on board, we work with you and your team to turn your marketing dream into reality.
How We Launch Your Customized Strategy
  •  We handle your account’s day-to-day and long term planning 
  •  We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial Social strategy 
  •  We take a look at your existing creative plans and marketing campaigns to understand their performance trends over an extended time period 
  •  We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations and best ways to approach your campaign as well as key performance indicators (KPIs) that are specific to your business.
How We Launch Your Customized Campaign Strategy
  • We handle your account’s day-to-day and long-term planning.
  •  We undergo an initial creative briefing process with you to understand your company background, your business objectives, who your target audience is, style guidelines, competitive considerations for your niche, your budget for the life of the campaign, and site traffic to inform our initial social strategy. 
  •  We take a look at your existing creative plans and marketing campaigns to understand their performance trends over an extended time period. 
  •  We deliver a customized appraisal of your campaign strategy. We talk with you about your budget allocations and best ways to approach your campaign as well as key performance indicators (KPIs) that are specific to your business.
Our Approach
We believe every dollar you spend on marketing can be enhanced to effectively target your robust KPI's. It's time to reimagine your business goals and begin efficiently designating your resources for every stage in your sales funnel.
Our Approach
We believe every dollar you spend on marketing can be enhanced to effectively target your robust KPI's. It's time to reimagine your business goals and begin efficiently designating your resources for every stage in your sales funnel.
Growing Your Audience Size & Profitability
  • We fully set up and customize your Facebook pixel on your business page
  •  We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform 
  •  We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers 
  •  We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans 
  •  We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers 
  •  We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases
Grow Your Audience Size & Profitability
  • We fully set up and customize your Facebook pixel on your business page
  • We schedule uploads and data cleansing of your CRM and 1st-party data into Facebook's ad management platform
  • We utilize Facebook Insights, Google Ad Planner, and other third-party tools so we can fully understand your current audience, then unpack which segmenting dimensions can be used to create customized clusters of new potential buyers
  • We set up "lookalike audiences" based on multiple data points to help us build brand awareness, such as CRM and pixel data, interest-based audiences, video viewers, and fans
  • We set up website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) to remarket them as well as to acquire new customers
  • We set up existing customer audiences using CRM data to re-engage your audience to present loyalty-based offers and encourage repeat purchases
Executing on Day-to-Day Account Management
  • We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals.  
  •  We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals. 
  •  We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns.
  •  We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs.
  •  We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement.
  •  We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities.
Executing on Day-to-Day Account Management
  •    We create and optimize your ads on an ongoing basis to drive your business towards your unique KPIs and goals 
  •   We Implement a segmented campaign architecture, naming conventions and reporting to align your strategy with your business goals 
  •   We check the reports weekly at the ad set, campaign, and business objective-level to provide insight into direction and health of your campaigns  
  •   We consistently A/B split-test around copy, creative, CTAs, and landing pages to optimize for your target KPIs  
  •   We integrate your promotional calendar to ensure your non-social promotions align with your social messaging and engagement  
  •   We automate product feed submission to Facebook to take full advantage of Dynamic Ad targeting opportunities
Providing Ongoing Social Strategy & Channel Guidance
  • We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
  •  We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives
  •  We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign
Providing Ongoing Social Strategy & Channel Guidance
  • We will set up dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly shutting down campaigns that are not
  •   We will actively vet new Facebook features and ad formats to determine whether or not they apply to your business objectives 
  •   We will closely coordinate and consult with your brand voice and creative as it correlates with your ad campaign 
Schedule Your Free Discovery Call
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